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Pharma & Life Sciences

Modern CX for Pharma and Life Sciences

Suavisinc helps pharmaceutical and life sciences organizations modernize commercial, pricing, market access, patient support, and service operations while enabling compliant, data-driven engagement across complex ecosystems.
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The Pharma and Life Sciences CX Reality Today

Pharmaceutical and life sciences organizations operate in one of the most complex and regulated commercial environments. Pricing varies across government programs, GPOs, wholesalers, payers, and specialty pharmacies. Field engagement must be compliant and coordinated across sales, medical, and market access roles. Patient access depends on hubs, pharmacies, and benefit workflows.

Yet many organizations struggle with:

Fragmented pricing, contracting, and compliance processes

Limited visibility across distributors, hubs, and patient journeys

Disconnected field engagement and patient support systems

Key CX Problems and How We Solve Them

Each challenge below reflects a critical friction point across pharma and life sciences commercial and patient ecosystems.

Complex Pricing, Contracting, and MFN Compliance

Problem

  • Multi-channel pricing across GPOs, IDNs, wholesalers, payers, and federal programs
  • High compliance risk from manual MFN calculations and updates
  • Fragmented contract workflows and slow approvals
  • Errors in rebates, chargebacks, and downstream price updates

Solution

  • Centralized price governance with automated approval workflows
  • MFN monitoring with alerts and audit-ready traceability
  • End-to-end contract lifecycle management
  • Automated downstream price updates to distributors, GPOs, and internal systems

Result

→ 20 to 40 percent reduction in pricing compliance exposure
→ Faster price updates and fewer rebate and chargeback disputes

NDC, Label, and Formulation Change Management

Problem

  • NDC or label changes requiring updates across contracts, price lists, GPO submissions, wholesalers, and internal systems
  • Manual execution causing delays and pricing inconsistencies

Solution

  • Trigger-based workflow automation for NDC and label changes
  • Version-controlled approvals with compliance logging
  • Automated updates to downstream channels and master data

Result

→ 30 to 50 percent faster execution of pricing and contract updates
→ Reduced inconsistent or outdated pricing across partners

Limited Visibility Across Specialty Distribution Networks

Problem

  • Specialty pharmacies, hubs, and wholesalers operating in silos
  • Limited visibility into demand, consumption, and patient onboarding
  • Difficulty identifying therapy access bottlenecks

Solution

  • Unified view of distributor, hub, and pharmacy data
  • Dashboards highlighting consumption trends and access issues
  • Automated alerts for order anomalies, supply risks, and bottlenecks

Result

→ Improved forecast accuracy
→ Faster issue resolution and better market access insights

Fragmented Field Engagement Across Sales, MSLs, and Market Access

Problem

  • Separate tools for sales reps, MSLs, and market access teams
  • Limited visibility into HCP engagement and insights
  • Risk of duplicative or non-compliant interactions

Solution

  • Unified HCP engagement management across all field roles
  • Territory planning, call scheduling, and insight capture
  • Compliant documentation of all interactions

Result

→ 10 to 25 percent improvement in field productivity
→ Better coordination and higher quality HCP engagement

Regulatory, Compliance, and Traceability Requirements

Problem

  • Legacy systems lacking validation, audit trails, and role-based access
  • Pricing and engagement workflows subject to FDA, OIG, Sunshine Act, and privacy regulations

Solution

  • Validated digital workflows with full auditability
  • Controlled access, e-signatures, and compliance tracking
  • Configurable approval paths across commercial and medical teams

Result

→ Reduced compliance risk
→ Lower audit preparation and remediation costs

Patient Access, Support, and Adherence Barriers

Problem

  • Complex patient journeys involving hubs, payers, specialty pharmacies, and provider offices
  • Limited insight into where patients drop off during onboarding
  • Manual interventions for benefits verification and prior authorization

Solution

  • Automated patient support workflows
  • Case management across onboarding, benefits, prior authorization, and adherence
  • Hub integration with proactive alerts for delays and drop-off risks

Result

→ Faster therapy initiation
→ Improved patient adherence and program performance

Connected CX Across the High-Tech Lifecycle

Suavisinc enables a connected CX ecosystem across the full commercial and patient lifecycle.

Commercial Operations

HCP segmentation, targeting, and engagement management

Sales and Medical

Integrated CRM for sales reps, MSLs, and market access teams

Pricing and Market Access

Price governance, MFN automation, and contract workflows

Contracting and Claims

Rebates, chargebacks, and claims automation

NDC and Label Management

Trigger-based updates with audit-ready approvals

Distribution Experience

Self-service portals for GPOs, IDNs, hospitals, and wholesalers

Patient Support

Case management across onboarding, benefits, and adherence

Field Service and Assets

Installation, calibration, maintenance, and asset tracking

Why Pharma and Life Sciences Organizations Choose Suavisinc

Deep expertise across pharma, biotech, specialty pharma, and medical devices

Strong pricing and market access knowledge including MFN and NDC governance

Vendor-neutral CX architecture aligned to regulatory requirements

Connected ecosystem across sales, medical, market access, and patient services

Measurable outcomes across compliance, access, and performance

How We Work With Pharma and Life Sciences Clients

CX Roadmap & Strategy

Assessment of commercial, pricing, market access, and patient journeys.

Solution Selection & Architecture

Platform evaluation across CRM, pricing, contracting, hub integration, and service.

Implementation & Integration

Deployment of pricing governance, MFN automation, and contract workflows.

Change Management

Training, adoption, and compliance enablement across teams and partners.

Ongoing Optimization

Continuous improvements across pricing, access, adherence, and field performance.

Outcomes We Help You Achieve

  • Reduced pricing risk through automated MFN and contract governance
  • Faster adoption of NDC and label updates across channels
  • Improved forecasting with distributor and hub visibility
  • Stronger HCP and payer engagement through unified field operations
  • Faster patient onboarding and improved adherence
  • A scalable and compliant CX foundation for growth

Modern CX for Modern Pharma and Life Sciences

Let’s build a connected and compliant customer and patient journey.
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